Crowned "Queen of the Mommy Bloggers", Heather Armstrong revolutionised an entire genre with her 2004 dooce.com blog. While the Internet saved her life, in our interview with her she says that, in 2015, she has become more reflective in her insights.
Like many long-term bloggers, Armstrong began with the idea of reaching a community through storytelling. In contrast, she is critical of today's myriad of carefully curated blogs, too many of which lean towards superficial exposition and bow to sponsors' and advertisers' expectations. The massive increase in the number of bloggers exacerbates this problem.
As for her, today she utilises her comprehensive knowledge and experience of the Web and social media in many more ways. As one of the Internet's most wide-reaching authors, she has won several awards and works as a professional speaker and consultant for online campaigns. She's clearly comfortable with no longer writing blog-posts-on-demand, although she does sometimes miss her former life as a full-time parenting blogger.
In the run-up to #rpTEN, Heather Armstrong talks about the difficult conditions facing bloggers. She calls for a new strategy to ensure bloggers can continue to produce good content in the future.