Lessons Learned: Die Zukunft der Mobilität mit einer internationalen Crowd kreieren

re:think Mobility
re:publica 2015

Short thesis: 

The crowd holds untapped potential in the digital realm - but it isn't easy to tap into this as a company. Especially when you are building something from scratch that does not revolve around a product or brand, but a 'bigger cause'. In this talk the moovel GmbH will present their case study together with Chaordix who pioneer crowdsourcing for brand and product innovation using a unique combination of technology and services.

Description: 

How we will move around in the future concerns us all. However, the future holds big challenges concerning this: urbanization, a society that is growing older and new technologies such as autonomous driving. Even a company that tries to invent new mobility solutions cannot cope with all of the challenges on its own - that's why we thought we'd tap into the brains of an international crowd to work on the together.

Together with Chaordix, who are operating several big crowdsourcing communities such as Lego Ideas, moovel is trying to bring people together to discuss what awaits us and to find possible solutions. But on this path to innovating the future of mobility with the crowd lay several lessons of what works and what doesn't work in crowdsourced innovation, particularly when the idea does not revolve around a product or brand.

The Chaordix CMO and the moovel project leader will share their lessons and the 5 keys to successful crowdsourcing. solutions. But on this path to crowd innovating the future of mobility lay several lessons of what works and what doesn't work in crowd innovating something that does not revolve around a product or brand. During this talk, Chaordix CMO and the moovel project leader will share their lessons and key learnings to building a successful crowdsourcing community.

This session is part of our re:think mobility track, presented by Daimler.

STG-3
Wednesday, May 6, 2015 - 15:00 to 15:30
English
Talk
Beginner

Tracks

Speakers

Online Communications Strategy
moovel GmbH