A Brand(ed) New World: Welcome to Virtual Commerce
Fashiontech
re:publica 2016
Short thesis:
There is a paradigm shift for branding and commerce ahead. How can brands use VR to engage with consumers on an emotional level and drive sales?
Description:
VR and Virtual Commerce will present brands with a world of endless possibilities. This session will give a hands-on introduction to the basic requirements of commerce in VR - both from a brand's and a technologist's perspective.
Audio recording:
Stage L
Wednesday, May 4, 2016 - 12:30 to 13:00
English
Talk
Beginner