A Brand(ed) New World: Welcome to Virtual Commerce

Fashiontech
re:publica 2016

Short thesis: 

There is a paradigm shift for branding and commerce ahead. How can brands use VR to engage with consumers on an emotional level and drive sales?

Description: 

VR and Virtual Commerce will present brands with a world of endless possibilities. This session will give a hands-on introduction to the basic requirements of commerce in VR - both from a brand's and a technologist's perspective.

Stage L
Wednesday, May 4, 2016 - 12:30 to 13:00
English
Talk
Beginner

Tracks

Speakers

Founder & Managing Director