Ying Ruan, a serial entrepreneur, is the CEO of Bright Beacon and founded Bright Beacon in 2013. Under his leadership, the company focuses on NFC resolutions, including base transceiver station, app, back-end processing system, and developer toolkits. Bright Beacon can keep track of changes in the user's location via the base tranceiver station, and trigger various functions on Bright Beacon App. It is certified Apple iBeacon and has been applied in scenarios like museums, shops, tourist attractions, and office buildings. Behind the product lies Bright Beacon's will to make offline business more interactive and connected.