Jerome Boateng hat fast doppelt so viel, er lässt sich aber auch von @Beyonces Ehemann beraten. Ob Kirche oder Fußball, authentische Bilder direkt aus dem Leben gibt's nicht mal in der Kreisliga. Snapchat, Vlog, Follow-Me-Around, jeder inszeniert sich doch selbst, oder nicht? Macher zeigen, mit welcher Sorgfalt Authentizität produziert wird.

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Note: The talk will be held in German but will be translated into English.

Authentic above all? Pulling back the veil on Instagram, Snapchat, and their peers

The pope is on Instagram. After three days and just six posts, @franciscus already had 1.5 million followers. Jerome Boateng had nearly twice as many, but he also got advice from @Beyonce’s husband. Whether it’s the church or football, authentic pictures direct from life are no longer a minor-league gig.  Snapchat, vlogs, follow-me-arounds: everybody stages themselves, right? Online figures demonstrate just how much work goes into producing authenticity.